Aveda Pure Formance Firm Hold Gel 150ml StrawberryNet reducing the need for touch-ups

reducing the need for touch-ups and helping you present a polished complexion from desk to dinner

Elasticity and firmness boost: 12% Proxylane fortifies the extracellular matrix

Press gently on the nose

It brightens and smooths the surface

Aveda Pure Formance Firm Hold Gel 150ml StrawberryNet reducing the need for touch-upsAchieve sculpted, lasting style with Aveda Pure Formance Firm Hold Gel 150ml. This high performance gel from the Pure Formance line delivers a strong, brushable hold that locks your shape in place while preserving a natural, flexible finish you can rework throughout the day. Why this gel stands out Designed for professionals and everyday stylists alike, Pure Formance Firm Hold Gel goes beyond typical gels by combining robust control with a