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Djarum Vanilla and Djarum Menthol debuted around the same time

Erika Sward, the national vice president of advocacy for the American Lung Association, notes: While we have made progress, sixty years later, our nation remains one step behind the tobacco industrys efforts to addict our nations youth to tobacco products and to keep current users addicted. When it comes to understanding the health, socioeconomic and changing demographic impacts of cigarette smoking, weve come a long way, baby

While smoking was once seen as a mark of sophistication, smokers are now often stereotyped as unhealthy and dirty, even among smokers themselves

Their goal was to identify common and unique themes between smoking and vaping, with regards to reasons for, and barriers to, cessation