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In other words, We advertise to everybody. Although the tobacco industry disproportionately targeted minority groups, there was also a decades-long indifference to reducing smoking in minority communitiesand in some quarters, outright hostility by minority leaders to addressing the problem

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Youth Access On December 20, 2019, federal legislation was signed into law raising the minimum legal sales age for tobacco products, including e-cigarettes from 18 to 21 nationwide

The digestion advertisements employed an array of techniques, ranging from celebrity and athlete testimonial to youth appeal through a claim to modernity. Claims like They never get on your nerves and They are gentle on your throat implied that other cigarettes produced these negative side effects, but that Camels were different