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Product intention to try by smoking behavior and flavor To understand intentions to try the product, subjects were asked, How likely or unlikely are you to try [study product brand name] nicotine gum [flavor]? (Response options were: Definitely will not try, Very unlikely to try, Somewhat unlikely to try, Somewhat likely to try, Very likely to try, and Definitely will try.) Looking at smoking-behavior subgroup responses regarding behavior intentions, we observed an even larger difference among persons who did and did not smoke than we saw in perceptions of appeal