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Though the company doesn't receive enough credit for their efforts, Ogden's of Liverpool helped popularize the use of full color illustration and graphic design as effective marketing tools

He played and appeared with artists such as Mike Oldfield, Mick Jagger, Toyah, Seal, Orchestral Manoeuvres in the Dark, Robbie Williams, Kylie Minogue and Randy Crawford

Besides standardising the colour, size, and structure of all packages of cigarettes and rolling tobacco, the law also increased the size of the photographic health warnings from 53% of the back of the pack to 65% of both the front and back of the pack