Tsutaya The chunky design aimed to

The chunky design aimed to protect the case during impact appealed to the youth of the 1990s

Material: Porcelain

spanning from appliances to smartphones

which stands for Atelier de Production et de Création

Tsutaya The chunky design aimed toB is an ad less monthly publication introducing well balanced brands around the globe. In 1983, the first Tsutaya opened its doors in Osaka. Conceived as a lifestyle store by Muneaki Masuda, Tsutaya began as a shop renting and selling books, videos, and music. Since then, it has become an all encompassing Japanese pop culture platform. In 2011, the company behind the Tsutaya project, CCC, introduced an evolved form of the Tsutaya bookstore in