Gbadamosi Ayantunji (University Of East London Uk) - Consumer Behaviour And Digital Transformation - Paperback Hangings & Quilts Barcode: 602455882165

Barcode: 602455882165

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Gbadamosi Ayantunji (University Of East London Uk) - Consumer Behaviour And Digital Transformation - Paperback Hangings & Quilts Barcode: 602455882165Binding: Paperback Description: This comprehensive textbook explores how technological developments and emerging technologies impact on and engage with consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group oriented consumption decisions offering insight into how consumer behaviour contemporary real life