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(He lost that debate.) Some argue that e-cigarettes should be used to nudge smokers away from traditional cigarettes, and that this could be achieved by having public policies differ based on the harm caused by the product

They know that if Black people travel on a particular bus from their neighborhood into downtown Pittsburgh, let's say, then you can advertise Black-themed mentholated ads on the inside of the bus, and you know you're reaching your audience

Their latest review published in 2025 found high certainty evidence that people who used vapes were more likely to stop smoking than those using other nicotine replacement therapies, like patches or gums

Growing health awareness, legislative developments, and a demand for alternatives to traditional smoking are propelling the market forward