white pack cigarettes Parliament Filter Kings Box EMPTY-Presidential White House Cigarette Pack-Reagan

To enhance the impact of the PHWs, the Government increased the number of PHWs from six to 12, increased the size of PHWs from 50% to 85% of the two largest surfaces, and mandated a health warning message (Quit smoking for future generations) and quitline number (1833183) on the PHWs in 2018

Countries that choose to pursue this regulatory approach could create quality control standards for e-cigarette products [125] such as child-resistant packaging, labelling regulations regarding nicotine concentrations [122], as well as post-market surveillance and product recall systems [110]

doi: 10.1136/tobaccocontrol-2021-056559 20

Australia was the first country to introduce plain packaging laws in 2011