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Public Health Englands adoption of 95% and the birth of the myth The first to cite Nutt's article was Public Health England (PHE) (England's former national public health agency) in a 2015 report.[xiv] But PHE in 2015 went even further than simply repeating the argument, making it the focal point of a press release at that time by putting it directly in the headline.[xv] This form of communication certainly contributed a great deal to the propagation of the 95% myth, as Professor Glantz pointed out in his 2015 commentary, which also heavily criticized Nutt's article.[xvi] The PHE report, from its introductory page, chose to give a lot of prominence to the "95%": "In a nutshell, best estimates show e-cigarettes are 95% less harmful to your health than normal cigarettes []"

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Swedish Match is best known for General, its brand of snus, an oral pouch made with moist powder tobacco, and ZYN is its oral nicotine pouch product, made with synthetic nicotine, not tobacco-derived

This device complies with part 15 of the FCC rules