tobacco sales decline Chart: Has Smoking Lost Its Cool? Tobacco isn't a good investment

Most instances of harm from vaping occurred in the United States where there was little-to-no regulation of e-liquids, and users trying to add illicit substances like THC to their e-liquid

The evidence is compelling: The 2025 Cochrane review confirms nicotine e-cigarettes outperform NRT for cessation Sweden has reached smoke-free status 15 years ahead of the EU's 2040 target The UK's Swap to Stop programme sees close to two thirds of participants successfully quit Modelling suggests up to 355,000 lives could be saved annually if harm reduction approaches were adopted EU-wide We've made 10 specific recommendations to the Commission, covering differential taxation, flavour policy, youth protection, labelling, and more

Without it production is less efficient and product quality suffers

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