british american tobacco analysis SWOT British American Tobacco p.l.c. (LON:BATS)

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I can't smell anything else

As a Philip Morris executive said in an internal memo in 1966, the illusion of filtration is as important as the fact of filtration.[12] In 1976, Ernest Pepples, vice-president and General Counsel for Brown & Williamson, wrote that despite the industry claims made about filter cigarettes, in most cases, the smoker of a filter cigarette was getting as much or more nicotine and tar as he would have gotten from a regular cigarette.[13] At the same time, company lawyers were concerned about the reputation of their non-filter brands, which, by implication, were more dangerous

Their work was presented at the Canadian Chemistry Conference and Exhibition in Vancouver in June