edward bernays cigarette campaign It was after WW1, in 1929 specifically. The was orchestrated by Bernays, the father of modern PR hired by American Tobacco Company to sell Lucky Strike cigarettes to women. He Phil Beard: Lucky People
Phil Beard: Lucky People How Lucky Strike Became an Icon of the Feminist Movement We are what we consume ICIMOD Edward L. Bernays, approached in 1929 to attract a new audience tobacco, orchestrates a "Torches of Freedom" march from coast to coast. (part 1 3), #prmuseum #pr #publicrelations #history
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