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We therefore needed to provide a simple and user-friendly yet cost-effective solution that could handle those diverse standards as well, and without disrupting existing processes and productivity, Kapadnis said

Tobacco companies increasingly rely on their packaging to build brand loyalty and grab consumers, said the report--one of the few advertising spaces left to them after the government curbed their presence in magazines, billboards and TV

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Those are the two main reasons that most US brands prefer to use this particular model over all the others, and the vaping community seems to agree that this is the best choice for someone who is only just discovering the world of vapor