e cigarette advertising Exposure to e-cigarette and young people's use of e-cigarettes: A four-country study E-Cigarette Makers Give Public the

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Many of them believe that smoking roll ups is a more 'organic' and healthy option compared to smoking pre-packaged cigarettes

doi: 10.3389/fradm.2026.1723536 Received 20 October 2025 Revised 23 February 2026 Accepted 24 February 2026 Published 27 March 2026 Volume 4 - 2026 Edited by Betsy Thom, Middlesex University, United Kingdom Reviewed by Cristiana Vale Pires, Catholi University of Portugal, Portugal Uzma Tahniyath, Osmania University, India Updates Copyright 2026 Fainardi, Barbetta, Petz, Rizzo, Ruberti and Esposito

On one hand, cigarette smoking is at the lowest level since the CDC started measuring it in the 1960s, he said