big tobacco tiny targets The Tobacco, Zambia study has revealed a shocking truth: nearly all shops and kiosks within 100m of schools, playgrounds, and arcades are selling products — exposing children to How Big Tobacco is targeting

So, getting nicotine in a safer way than smoking will substantially reduce smoking related harm

For years the tobacco industry has preyed on young people, spending hundreds of millions of dollars to market candied-flavored products that are a known gateway to a lifetime of tobacco use, which is one of the leading contributors to disease and death across the US. Vaping nicotine, however, has in no way been established as a gateway to combustible cigarette use

As bad as this score is, it could be worse

Each puff reveals a carefully balanced tobacco base inspired by dry, earthy tones, enhanced with subtle layers that add depth and character