tobacco industry report Heated Products (HTPs) Market Size Tobacco Market Size, Demand &

Lee, D.-H., Ha, M.-H., Kim, J.-R

Journal of Ethnopharmacology, 10, 195-223

A: Reasons include reducing exposure to harmful chemicals, managing nicotine cravings, eliminating smoke and odour, saving money, and keeping some sensory or behavioural aspects of smoking (like hand-to-mouth action or throat hit)

Various groups and partners such as the Tobacco Harm Reduction Partnership group (which includes NHS Partners), stop smoking services, HealthWatch, and Personal, Social, Health and Economic Education (PHSE) Leads were engaged in the consultation design and methods to ensure questions reflect strategy priorities and were clear and relevant