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"If smokers switch to electronic cigarettes or other products that can be shown to cut the risks to their health, this could lead to a big improvement in public health," Deborah Arnott, the chief executive of the British health charity Action on Smoking and Health, told Reuters

They are not even considering quitting

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Leffall, Jr., issued a harm reduction message, saying that findings of the new study suggest a way for smokers to reduce their lung cancer risk by switching to low tar-nicotine cigarettes if they find it impossible to quit entirely. Leffall noted that the best way to escape the risk of lung cancer is not to smoke at allThere is no safe cigarette. By the 1980s, public health experts and cigarette manufacturers alike were optimistic about the prospects of a safer cigarette