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For brand as person (consumer attributes), we noted references to leadership, style and professionalism, and for brand as symbol (visual imagery and metaphor), we noted not only the tendency for English language brand names to be reinforced by accompanying images of iconic imagery (e.g., a landmark such as the Statue of Liberty or the Houses of Parliament, a cowboy, or an American military type crest), but also references to places that made ties to the physical product of tobacco (e.g., Virginia) as well as the lifestyle being conveyed (e.g., Hollywood, London)

Positioning as the Aspirational Premium Product A key element of the brand's strategy was its careful positioning as an aspirational, yet accessible, luxury item

For instance, you are getting custom cigar boxes , so by opting for the option of metallic finishings and foilings you can give a luxurious and beguiling look to the boxes

Retrieved January 31, 2022