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Our fake cigarette is smokeless and odorless, ensuring you can use it anywhere without bothering others

The extract below from tobacco company WD & HO Wills first report to the NZ government in 1991 makes interesting reading

It might seem odd to get a litter from me, when we've met face to face only once, but when someone inspires me, I want to tell them in a meaningful way

As e-cigarettes are currently enjoying high intangible value partly due to a lack of marketing regulation, any future regulations may influence the competitive landscape and strategies of tobacco companies, potentially affecting the brand value of RRPs, says Haigh