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Emotional Connection And Consumer Engagement Emotions can be sparked and a personal connection can prepare between the brand and the customer via well-design packaging

Image size 410x308px 37.23 KB Make SONY Model DSC-W230 Shutter Speed 10/200 second Aperture F/2.8 Focal Length 5 mm ISO Speed 1600 Date Taken Oct 15, 2009, 5:39:52 AM 2009 - 2026 staaarshine Comments8 Join the community to add your comment

The researchers compared two major cigarette brands: Pall Mall, marketed as a discount brand, and Natural American Spirit, a super-premium brand that features a pro-environment marketing campaign - the first-ever corporate social responsibility advertising on cigarette packaging

The effects come on quickly and hit nicely, more notable than with other cigarettes and all for a very good price too