where were marlboro cigarettes invented HISTORY LESSONS: The Marlboro Man

HISTORY LESSONS: The Marlboro Man Marlboro Oral History and Documentation Project NMAH.AC.0198 SOVA, Smithsonian Institution Created in 1954 by advertising executive Leo Burnett for Philip Morris's Marlboro cigarettes. Originally, Marlboro was marketed as a cigarette for women with the slogan Mild as May. The Marlboro Man campaign Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share

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